What set's Wild Dough apart?


In 2018, Wild Dough was founded by an Aussie mum, Mel, who originally created Wild Dough for her own children, right from her kitchen bench.


Today, WilDough is an award- winning company, is available from 50+ retail stores across Australia and has expanded internationally, with local warehousing also in the USA. Mel is on a mission to give other mums the tools, education, and the products to facilitate exciting sensory experiences for their children whilst claiming sometime back for themselves. 


After all, what mum couldn't use some more time for themselves?

Specifically developed for little hands


It’s a real saving grace for mums when their children can spend time exploring and engaging in activities whilst playing independently.


Wild Dough was founded after Mel grew tired of the generic playdough tubs continually drying out and never being soft enough for her two-year-old daughter, Ruby’s little hands. Ruby would constantly ask “Mama, roll my dough?” right when Mel was nursing and tending to her newborn.


After an extensive amount of time searching for an alternative, she took matters into her own hands and created a playdough that’s specifically developed to be soft enough for little hands.


Mel perfected the playdough recipe by creating Wild Dough. It’s an incredibly soft, non-drying, great smelling playdough that encourages hours of imaginative and sensory play.

Fun for the kiddos. Lifesaver for the mums


It’s not just children that are absolutely loving Wild Dough. See what other happy mums have been saying about Wild Dough below!


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